Tuesday, October 23, 2012
Wednesday, October 17, 2012
STORYBOARD
We wanted to illustrate our two concepts for the clothes in a series of contrasting frames. It begins with light, colour, and flare. The model moves into the shot, she is moving in some way (dancing, spinning, walking...). We follow her movements somewhat loosely with the camera, moving in and out of focus as she moves. In these types of frames, the ambiance is more important than the clothing itself. This is in sharp contrast to the alternating frames which will be technically precise, b&w, smooth pans over the clothing, the model, details. These shots may also have tiny movements, such as a finger playing with a lapel. The two types of shots will flip back and forth throughout the ad until 3 outfits have been shown. At the end, the model will move towards the camera, do something cute/silly, and then run away out of focus.
We are also thinking we may use some kind of tribal/roots rhythm over the b&w shots, with a song over the color shots.
Sunday, October 14, 2012
CHANGE OF PLAN!
Because it is getting REALLY cold and rainy out, we have decided to
limit our shoot to the studio. We would still like to maintain the idea
of juxtaposing the very clean, minimalist studio shots, against
something more fun and colorful. We plan to do this by shooting the
clean, minimalist shots in black and white, and by restricting movement
to only the camera as it pans over the model (who will be unmoving). We
will contrast this with studio shots that are done in color, that show
the model in motion, possibly with props, and with more colorful
backgrounds. The camera will also be moving in a less restrained way. We
will also still incorporate flare & backlight, and we may even try
to mimic daylight. We can also still use our idea of having the shots go
in and out of focus as we follow the model's movements. This will
contrast with the very technically accurate, b&w, formal pans over
the model and the clothes. These shots are designed to really show the
clothing, the texture, the form more than the atmosphere. Freedom/adventure vs. classic. The New Classic. Voila.
Inspiration for color/moving studio shots
These stills are just a rough idea of what we could do with motion and attitude and color. Our palette would be more muted, and the movements won't be frozen of course. But we want to convey that same sense of freedom and adventure that we might have accomplished outside. Perhaps the model will dance like Kate Moss in the video, or spin, or walk, or jump...
Saturday, October 13, 2012
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